Sunday, 18 March 2018

An interview with Gaurav Jain, Managing director, ColdEx Logistics


Q.1 How do you feel to be the part of Aurora 2k18?
Ans. I have been here for a long time. I did some portion of study here. It is good to be come back. I was pre-nostalgic when I walked inside the gate. Lot of things were same while I saw development in terms of infrastructure. I am really excited to be here.

Q.2 What are the changes that you observed in the college when you studied here and when we are studying here?
Ans. One thing that is very captivating about the institute is that it has a very large campus. As I walked in I saw a lot of buildings that have come up, that is why I was asking for the strength of the institute. All in all it is good and essential to have large campus and buildings as a new branch has also been introduced and many people from outside the city may also stay here.  I personally in love with the greenery that used to be.

Q.3 Starting from the Swastik road lines to COLDEX  what difficulties and experiences  have you faced ?
Ans. It has been a great journey. I am a Scindia school pass out and it has been a good exposure in terms of my life. The product itself is the driver for what we do so we don’t position ourselves as the GDP drivers, we are enablers to everything that would transact as according to the things that are in the country, a lot of inefficiency lies in the side of supply chain. Backends of all companies have remained inefficient through a period of time. So we don’t go only for new businesses to come in but also for making the back-ends efficient. We are replacing from incumbents in to something that is more solution driven. We create solutions that would enable the back-ends to be efficient. We go to the clients and take over their back-ends. This is also beneficial for our customers. And in this way we are able to drive the matter efficiently.

Q.4 Sir, you have very interesting point of view about your past, present and the future, would you like to share something with us?
Ans. Yeah, that is the maturity of the thoughts that comes when you are assign or align to the consumers who are there. Many ideas that evolve around. So we have customer centric approach. So whatever we built out was built to suit, built out solutions, we never built out infrastructure or assets. First time in 1996, we built out a very special equipment. That’s how we have been progressive in terms of our thought process that if you really want your customer to stick with you trust you then you have to think from his side. And thus those are the insights that come by interacting with them. So the journey of past, present and future was somewhere in between all those things.

Q.5 Sir you have a concept of 10 years ,5 years i.e. the three stages of company. Please elaborate a bit .
Ans. So I think first year is a grind to be evolving and trying to innovate . There are legs which are called the trucks the moving parts of the body then there’s belly where the goods are stored and then there is intelligence. Though in very first year we went national across 65 cities close to 1000 refer trucks. Then came the stage when we were on the middle part of body and trying to evolve into a solution centric term, so this where we stand today. We today outsource to every major firm from Mc Donald’s to Burger King. Anybody who comes to the market we are the back-end to them. Today we are trying B to C type that is trying to reach out to customer directly.

Q.6 What advice would you like to give to the young evolving start ups?
Ans. Idea is the opportunity waiting to happen, it could very drastic or very basic. What we were doing was drastic so observed that and corrected it. While I was hearing in pinnacle it was both technology and basic idea. In such a diverse country there is an opportunity everywhere we just need to sense it and believe in it.

Reported by:
Siddharth Jain
 Manvi Gupta


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